The global demand for sun care products continues to grow thanks to increasing consumer awareness of the need for skin protection from the sun and ultra-violet rays.This increased awareness drives demand for protective creams,lotions, sunscreens and UV-protective products.
“Growing awareness about the serious damage that can be caused by over-exposure to the sun has driven the surge in sales of skin care products that provide sun protection,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Beautyworld Middle East, the region's most comprehensive trade and networking platform for the beauty and wellness industry.
According to a recent survey on the prospects of the global sun care products market, it was estimated that continuing demand wouldsee the world market reaching US$ 5.6 billion (AED 20.57 billion) by 2015. This growth was forecast across all segments of the marketincluding sun protection and self tanning products.
“Residents of the Gulf countries especially are extremely vulnerable to overexposure to the sun, due to the exceptionally high outside temperatures during the long summer and the particularly high glare factor here. This adds to the demand for sun protectionproducts in the region and as such, the segment is expected to attract significant attention at Beautyworld Middle East,” Pauwel added.
Sun care products have become an important element of the personal care products industry as a whole. Rising customer awarenessabout skin health is boosting innovation among manufacturers, who are introducing sun care products with
additional benefitssuch as, anti-ageing, anti-wrinkling, vitamins, fragrances and glittery effects. There are also products that come with additional features such as insect repellents, and those that offer protection from ultra-violet radiation.
Lindi Higginbotham, Dermalogica, said: “Particularly with the intense and year round sunshine in the Middle East region, it is very important that people are aware of the importance of using protective creams. One of the benefits of our Daylight Defense range of beauty products is that they are multi functional so they also have other benefits for the user, while at the same time protecting their skin from harmful sun rays.”
A wide range of sun care and skin protection products, including the latest trends towards natural and organically driven creamsand lotions can be reviewed at Beautyworld Middle East, which runs from May 24th to 26th at the Dubai International Convention andExhibition Centre. The premier networking and sourcing platform for the indus-try in the region will feature a variety of internationalbrands, including Dermalogica and Nimue. New innovations, developments and trends will also be featured and are set to attract abroad spectrum of buyers, retailers, distributors and beauty industry professionals from across the Middle East region and beyond.
*Global Industry Analysts – Sun Care Products – A Global Strategic Business Report
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany’s leading trade fair organiser. With 450 million Euros insales in 2010 and more than 1,770 em-ployees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hubfor the region.The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries. The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Light Middle East, Beautyworld Middle East,
Automechanika Middle East, and now also Paperworld Middle East and Playworld Middle East.
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature from its inception over 15 years ago, as the key networking and sourcing platform for the beautyand cosmetics industries. As the largest event of its kind, it ensures direct access to over 700 exhibitors from 45 countries with 17,000 trade visitors.With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends. There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.