NEW YORK (MainStreet)—
When you make a more "natural" or "organic" choice in the supermarket, do you think you are supporting small businesses? Think again.
As a result of their collaboration with big companies, many sustainable brands in the local grocery store have entered the mainstream --
You know, the people who make this chemical
The option to fill the goods on the next shelf.
For small brands like Honest Tea, Bert Bee, Kashgar, Maine Tom and silk, incorporating a bigger company is often the key to expanding the business.
Normally this is a win-win situationwin situation.
Small brands have access to the company's resources and distribution network.
In return, the company learned lessons from how to operate as a mission --Business-driven.
But in other cases, company ownership affects the value of the organization.
Take Silk as an example, a soy milk company owned by multibillion-
Dean food.
In 2009, Silk quietly replaced its organic soy milk formula with a formula that uses traditional soybeans, without giving any notice to customers except for removing the "certified organic" logo from the package.
And Tom's in Maine, which has slowly but surely reformulated natural toothpaste and deodorant, including aluminum and titanium dioxide.
Here are examples of the five sustainable supermarket brands that big companies actually have, and what these partnerships mean for their mission. 1.
Coca wine-
It also owns Coca Cola.
Coke, Sprite, maid, energy, Vitamin Water, Odwalla and FuzeAfter lamented the lack of delicious, low
In the business school case study of Coca-Cola and Pepsi-Cola, Seth Goldman and his Yale School of Management professor Barry narlef decided to make Honest Tea, a series of healthy and organic drinks
Ironically, it's Coca.
Coke bought a 40% stake in the company in 2008, raising honest tea to a new level. In 2011, Coca-
Coca-Cola acquired the remaining shares and Honest Tea is now a wholly owned subsidiary
Independent possession
Operating Subsidiaries
As we all know, Goldman Sachs is open to the relationship between Honest Tea and Coca-Cola
Recommend cola to customers and media.
On 2010, he revealed to The New York Times that,
Coca-Cola executives asked him to remove the word "no high fructose corn syrup" from the juice packaging of Honest Tea because the label was seen as digging into other Coca-Cola
Cola products containing a large number of popular sugar substitutes.
Goldman Sachs flatly refused, and since Honest Tea was run independently,
Coca-Cola was forced to accept the decision.
Goldman Sachs said that despite this problem, the relationship between credit tea and Coca-Cola
Coke is more beneficial than not drinking.
In January 2013, he wrote an article for Inc.
The magazine highlighted some of the advantages of the partnership.
For example, Coca
Coca-Cola has invested millions of dollars in developing innovative brewing systems to produce better teas with higher production, water conservation and waste.
This, of course, also promotes sales and distribution;
Sales have quadrupled, according to Goldman Sachs.
Since the acquisition, Honest Tea has been on sale in 100,000 stores. 2.
At the same time, it has Clorox bleach, Pine's bethe Clorox.
Bert Bee's "Bert" is the beekeeper of Maine, Bert schafitz, who lives in a turkey chicken house and sells honey --
Basic products of local farmers market.
At 1984, he was with-
Girlfriend Roxanne Quimby has developed a range of beeswax candles and personal care products.
After a few years, the relationship deteriorated and Bert left, but Roxanne stayed and the business grew to $0. 164 billion a year.
In 2007, Clorox bought Bert's Bees for $0. 913 billion.
Shortly after the sale, according to the New York Times, Clorox plans to mainstream Bert's bees, but it also hopes to learn from the sustainability practices of the small company, to expand your Ecology.
Provide a friendly product portfolio for the company's 2013 anniversary.
CEO John raspberry told customers at the time: "Don't judge Clorox based on where they 've been and where they intend to go . ".
Today, Bert's bees continue to operate independently from their headquarters in North Carolina, employing 400 employees between Durham's corporate office and Morrisville's manufacturing plant.
It is commendable that Clorox seems to have expanded its sustainability efforts through its green engineering range of natural cleaning products and more traditional products such as Clorox bleach and pine treesSol.
While some of its products are inherently toxic in large quantities, Clorox now offers an iPhone app that allows users to scan the UPC code for instant access to ingredient lists and security information. 3.
Also owned by KashiKellogg with Frosted Flakes, corn cob, Froot Loops, Coco Pops and Pop TartsIn 1984, Phil and Gayle Tauber decided to conduct a kitchen experiment to create
Conscious breakfast cereal.
Soon after, a special recipe featuring seven grains of coarse cereals and sesame seeds was born-Kashgar breakfast.
The taurbo family is slowly but steadily developing the company, and their business has expanded to cereal sticks and shake bags.
Kashgar sold to Kellogg in 2000, but continued to operate independently in La Jolla, California.
Is where it was founded.
Kashgar found itself at the center of a social media storm in 2012, after a notice was issued by a natural grocery store in Rhode Island informing customers that Kashgar grains contain genetically modified soybeans, despite claims that they are all natural
Photos of the notice went viral online and angry customers posted spam comments on Kashgar's Facebook page.
For many, this is the first exposure of ownership of Kashgar, and many blame Kellogg for misleading marketing.
At first, Kashgar thought he had done nothing wrong.
David DeSouza, general manager of Kashgar, told USA Today: "The FDA chose the word 'natural' not standardized . ".
But after the consumer refused to calm down, the company changed its attitude and promised that all its new products would not
The GMO project completed the verification by 2015.
11 products have been cut so far, including Kashgar puffs, Kashgar pilaf and some fruits
Seasoned breakfast cereal.
However, it should be noted that kelog, Kashgar's parent company, opposed California's proposal No. 37 and donated $790,000 to the Commission, which would require mandatory labeling of genetically modified foods, but not enough votes were passed in the end. 4.
Tom's from MaineColgate
Palmolive also has Colgate, Palmolive, Speed Stick and springin 1970 Ireland, Tom and Kate Chapel decided to leave Philadelphia for a corporate life and live in the forest in Maine
When they couldn't find a natural personal care product, they decided to create it themselves, and Tom of Maine was born.
The company has grown from laundry detergent to toothpaste and deodorant and was acquired by Colgate in 2006. Palmolive.
According to its website, the business model in Maine has not changed after the merger: "We listen to the needs of our customers (and don't want)
In their products, we understand how to do this and react with an effective Nature (Sustainable development)solutions.
One thing that changed, however, was the recipe for the company's products.
For example, Tom's "original Care deodorant stick" in Maine has recently been changed by new ingredients such as aluminum to provide 24-
Protect the smell.
The change angered Tom of Maine loyalists, many of whom used the original formula because of skin allergies and sensitivity.
Tom's toothpaste has also added new additives, such as titanium dioxide, added to toothpaste for aesthetic reasons, although it has recently been listed as "possible human carcinogens" by the international cancer research agency ".
One reason for these product changes may be the recent leadership shift.
While Tom chapel continued to run the business for a few years after the merger, the chapels later returned to Maine and started the Rambler road, a new business that produces high yields
High quality wool clothing. 5.
Silk SoymilkDean food, also owns director, Land o Lake Meadow Gold, TruMoo, Tuscany, Horizon OrganicWith just $2000 launch
Funding in Colorado
Local Steve Demos founded the Silk Company in 1977 to promote a plantbased diet.
Under the leadership of the parent company whitebo, silk became one of the country's largest soybean milk producers and one of the largest buyers of organic soybeans.
In 2002, WhiteWave was sold to Dean Foods, an agricultural enterprise group that has more than 50 dairy brands across the country, most of which rely on factories. farmed cows.
In the years after the merger, Silk continued to operate as before.
But in 2009, the company quietly shifted from using organic soybeans to traditional soybeans affected by pesticides and herbicides in its soybean products.
According to Nature News, the only sign of change was the removal of the organic certification mark;
Everything else, including the price, remains the same.
The news leaked to the public, and after months of resistance and negative news, Dean Foods announced that although it would not return to organic foods, it would work with non-organic foods.
The GMO project to ensure that its entire product line does not have genetically modified soybeans-given that about 93% of soybeans grown in the US are genetically modified soybeans, this is a big task.
Silk has even created a traceable website so that consumers can see exactly where soybeans are coming from in their products, and the company has worked with Conservation International to develop a responsible soybean procurement and production
Dean Foods is clear, however, that these initiatives are limited to its silk, Alpro and Horizon Organic brands;
It has yet to extend similar sustainability efforts to more traditional product lines.
