a beauty bar, not a soap by deirdre gonzalez - hindustan unilever skin care products
Unilever is one of the most successful multinational companies in the industry today.
The company has many of the world's most popular brands of consumer goods, especially food, beverages, detergents and personal care products.
At present, the company has more than 400 brands due to the acquisition, however, the company focuses on the so-called "billion-
$ Brand ", 13 brands have annual sales of more than $1 billion.
One of the brands is Dove soap, which is very popular.
Dove is one of the most popular soaps in the world today, including in the Philippines.
According to dove philippines, this soap has become one of the most popular brands in the country, but it is not because it competes with other popular soap brands.
Pigeons are as popular as other countries in the Philippines.
Pigeons are not only called soap, but also beauty bars.
According to the manufacturers of dove philippines and Dove, the brand of soap has been positioned on the market without calling it "soap", but as a "beauty bar" and
Fourth cleansing cream.
Compared to the drying effect of ordinary soap (which their ad calls "Soap"), they emphasize the moisturizing of the skin when washing.
This marketing campaign began in 1979, when a Penn dermatologist showed in a study that Dove's dry and irritated skin was significantly less than regular soap.
As a result of the study, Unilever began active marketing and won more than 24% of the market by 2003.
Today, in addition to skin care-themed advertising, Dove is known for other activities.
The most popular among them is the pigeon selfie. Esteem Fund.
The pigeon started the pigeon's self.
The Self-Esteem Fund in 2006 claimed to be "the promoter of change, aiming to educate and motivate girls to have a broader definition of beauty and to give them more confidence in themselves ".
For this, Dove has created many online
Only short films, including daughters (also in 75-
Second place during Super Bowl XL), Evolution (two awards at Cannes International Advertising Festival), Onslaught and Amy.
According to the Philippine pigeon, the pigeon is still the most popular and best today --
Sell soap brands that are unique for skin care.
Although competition from other popular brands has become fierce, especially in today's market, Unilever believes in their billion
European brand Dove will still dominate the market.
For more information, please visit our website http://www . myayala.