beckham's skin care line coming to israel - organic men's skin care products

Israeli cosmetics company Softouch has won exclusive market offers for Israeli soccer star David Beckham's men's skincare product line.
The line will be sold in stores under David Beckham's "instinct" name.
"The product line was first launched in Europe and later expanded to the United States, Asia and Africa.
By the end of this week, the skincare collection will be distributed to pharm chains and cosmetics stores in Israel.
Football icon Beckham is involved in every step of the way from choosing perfume to designing bottles, choosing packaging and launching products.
A collection of perfumes, aftershave, Day moisturizers, facial cleanser, deodorant, soap and shampoo.