The basic concept of marketing has changed.Today, marketing revolves around customers.In fact, the main purpose of marketing is to satisfy customers.Market research is needed to achieve this goal.The term market research refers to the market's ability to absorb specific products.It includes collecting market facts and researching market trends.Market Trends include research on the level of market competition, tastes and habits of consumers, and the demand and supply of products in the market.All marketing companies, whether marketing companies or other marketing companies, adopt a variety of market research technologies.These are questionnaire technology, data source technology, Internet survey technology, research company technology, focus group technology, and conception technology.Adopt questionnaire techniques to get as many responses as possible.The response is related to a specific product.In order for this technique to be successful, you need to prepare questions and the questionnaire should not be more than two pages.A lengthy questionnaire was not of interest to the recipient.In addition, the purpose of the questionnaire is specified.For the purpose of market research, conceptual tools have also been developed.Conception is a process that contributes to the production of technology and business ideas for product marketing and development.This tool is used to understand market drivers and consumers.The basic idea is to attract more and more consumers for products already in the market.Therefore, the idea helps to increase the sales of the product, which in turn increases the profit.To be successful with this technology or tool, you need to think outside the box.In order to attract more and more consumers to buy a particular product, it requires a lot of brainstorming and creativity.Data source technology is adopted when your marketing budget is very low.In this case, you can use the information provided on the Internet for free.Press releases, news, articles and annual reports are some sources of data.Internet research is another technology.In order to develop your products or services and increase your brand awareness, you can investigate through the Internet.This is a useful technology to identify customers.This is also a cheap and fast market research technology.Focus group skills are the most useful and useful skills of market research companies.You can do focus groups offline and online.These discussions can help you identify a variety of tools through which you can identify new consumers for your product.It also helps redesign and develop your products to meet the needs of a large group of customers.Market research is required for each brand.They hire market research companies in order to find new markets for their products and study the likes and dislikes of consumers in detail.Market research can also help to understand the market competition and study the external forces and their influence
