Currently under 1%, the company believes that the online contribution 3-
2-5% of total annual revenue
3 years of Dabor, one of India's leading ayurvedic and natural health care companies, is considering doubling revenue growth from online sales in the coming years.
While online sales in the domestic market contributed less than 1% of total revenue over Rs 7,680 as of March 2017, the company is actively pushing it to reach 3-5%.
To this end, it works with Amazon to first drive online sales in the US, Mexico and Canada.
According to executive director Krishan Chutani, collaboration with Amazon
The consumer care business of Dabur India Ltd will help to expand and increase the penetration of the company in the US market.
"Build partnerships with Amazon through their global sales program (GSP)
Enables us to reach their consumers in the US directly and expand our footprint exponentially.
While online sales are currently very small under 1%, we expect to grow to around 3% to 5% in the next two to three years.
The Amazon Association, which initially targeted the US market, will serve as a catalyst for this growth.
Also plan to open up the European market (with Amazon)
This will further increase online revenue . "
Products produced by Dabur are currently sold in more than 120 countries, but only through physical stores.
The partnership with Amazon is the first step in the company's online promotion in the international market.
Dabur products are sold online in domestic e-commerce market
Markets like Amazon
, Flipkart, Snapdeal, Grofers, etc.
As part of the collaboration, Amazon will initially send to U. S. consumers from Dabur's popular range of products such as Vatika Hair Oil, Meswak toothpaste, red toothpaste, Chyawanprash
In addition to the existing product range, Dabur will also provide an exclusive range of products for Amazon's global customers.
So Amazon will offer its products to millions of customers worldwide.
Other markets in the US and Amazon, thereby strengthening and expanding brand coverage.
Mr. Gopal Pillai, director and general manager-
Amazon India seller services said, "according to the global sales plan (GSP)
Amazon will help Dabur to provide a market that showcases its wide range of products to meet the growing demand for high-quality Indian products from consumers around the world.
Since its inception in 2015, India's GSP has grown many times, enabling iconic Indian brands such as emerging businesses and small businesses and Dabur to take advantage of this opportunity to reach millions of Amazon customers around the world, Pillay said.
Dabur India is a traditional brand that has been operating on the market for more than 133 years and currently has over 250 herbs and Ayurvedic products.
Its main categories of consumer goods include hair care, oral care, health care, skin care, home care and food.
As chemical products become more popular
Free products, Ayurvedic products, natural products and organic products are in great demand all over the world.
"Products like Herbal hair oil, facial masks, shampoo, toothpaste, soap, etc. will see a huge demand from customers of different races," Herbal ur said in a media statement . ".