Daily face masks: an Asian trend launching for US consumers - annagaspi placenta facial treatment mask
Although there is currently a range of beauty products launched to meet skin care needs from specific continents such as bareMinerals (Asia) and Estee Lauder (Europe), masqueology plans to promote Asian skin care products in the United States.
WWD reported on December 29 that the brand will launch a single
Use paper masks at March's selected Sephora store to try to introduce masks as a day-to-day product.
"In Asia, masks are a cheap store product.
They exist in our market, but they are hidden.
"When you find masks on other lines, they are usually special treatment masks that you do occasionally.
The masks we bring are part of your daily life.
Caroline boyanowski, sales director of skincare products at Sephora, said the company is interested in bringing Asian beauty practices to other continents.
"Mask learning has introduced Korean technology and ingredients into production lines dedicated to paper masks," explains Bojanowski . ".
"It's time to pursue this category and do it in a way that is bigger than ever before.
"There will be three masks for Masqueology, ranging in price from $24 to $36.
Each mask can solve specific skin care problems and take advantage of the growing demand of consumers for cheap food that can be carried out at home.
Aspects of Bojanowski's attention --
American shoppers should resonate with luxury at home, and they will comment on more traditional masks such as Boscia's glowing Black Mask ($34) along with other DIY products, for example, hair dye and nail art suits have been "the rise of Sephora ".
Mask products include its advanced 7D solution, a best-selling anti-wrinkle cream in Korea, known as Double X in Korea.
The product is already available for purchase from shops in Las Vegas and Sephora in New York.