green washing - how to decipher personal care product claims - organic plant based skin care products

green washing - how to decipher personal care product claims  -  organic plant based skin care products
Consumers are more eager for "green" products than ever before.
Their growing legitimate concerns about home and Earth's health and safety have driven demand for more truly "green" and sustainable goods and services.
In its 2009 report, seven sins of green washing, environmental marketing company Terrachoice noted that manufacturers and retailers are stepping up to meet the growing demand for greener and safer products.
But, as the title of their report suggests, the dark side of this trend, "due to mistrust and suspicion, it remains a concern and a possible obstacle to the wider adoption of green options.
The term "green washing" refers to a widely used practice of misleading consumers, deliberately obscuring or even falsely claiming the environmental interests of the product or the environmental practices of the company producing the product.
This trend runs through various industries, but it is particularly prominent in the field of health and beauty (HABA)
Category, where potential confusion regarding product claims may be greatest.
Consider the results of another recent market study conducted by the Shelton Group.
Their study of the ecological pulse of natural and organic labels shows that the number of Americans is amazing (
More than 50% of respondents)
Mistakenly believe that the word "nature" is regulated by the government and therefore more reliable, while "organic" is an unregulated, fancy, marketing buzzword that is on the product
This, of course, is contrary to the fact.
With so many different standards and statements, how do you know what to look for in your personal care product to make sure you are not being washed green?
Here is a brief summary of some types of claims you may see and how they can be evaluated: 1.
This is the most common and vague claim for personal care products.
Since there are no regulatory standards here, you have to educate yourself as much as you can about the difference between natural and unnaturalso-
Explain the natural ingredients of these claims.
The main thing to consider is the record of the company or brand, and the hidden transaction --
Products related to product composition.
The deep skin database of the Environmental Working Group enables you to understand the ranking of the company and its personal products in terms of health and safety.
Products with higher ranking (i. e. 7-10)
It usually contains more potentially toxic chemicals and suspicious ingredients.
Companies with products in the medium to high range should be reviewed more carefully.
The "nature" they claim could involve trade --offs -
This means that they may contain natural ingredients, but they also contain harmful ingredients.
Keep in mind that the term "nature" does not directly involve the environmental benefits of the product or the manufacturer's environmental practices. 2.
Avoid claims beware of "exemption" claims-
Those who tend to emphasize that there is nothing in the product and sacrifice something.
These may be highly misleading because they either imply that the ingredients that do not contain the ingredients are unpopular to some extent or worse, that the ingredients that do not contain the ingredients have nothing to do with the safety of the product or the impact on the environment.
These types of claims can also be another way
Draw attention from hidden trade
Off mentioned earlier
For example, a company that uses "fragrance" to make fragrance products may put a statement on its label that "no O-benzene Ester.
Since the word "incense" is not regulated, how do you know that this statement is true?
What evidence is provided to verify the claim for the label or elsewhere?
The only way you can tell in this example is if the product still has a "fragrance" rather than a pure essential oil.
Obviously, there is no oil product.
Basic or synthetic chemicals will naturally be safer and greener for you, but you have to know how to read and understand the composition panel to determine its legitimacy. 3.
Organic Claims market research makes it clear that this claim currently does not have much authority for the average consumer, however, the increasing use of organic components in the environmental sustainability campaign, this is critical and often overlooked, especially for certified organic ingredients.
Most consumers understand the importance of buying food grown or produced organically, but many have not yet linked their importance in personal care products.
Since most of these products are either applied directly to the skin or taken orally, it is entirely reasonable that they should also be pesticide-free.
The only way to know if they exist is through some form of authentication.
The waters around organic certification are now a bit blurry. The USDA NOP (
National Organic Program
The seal is currently the only legal seal recognized by the consumer, but the standard of the seal is specially designed for agriculture, so there is a problem with the application on many personal care products.
In the absence of clear personal care standards, various industry alliances have formed their own standards to fill the gap.
Some of the standards that have emerged recently include OASIS (
Industry standards for organic and sustainable), NPA (
Association of Natural Products), NaTrue (
National Science Foundation and standards negotiated by European manufacturers)
Representing the coordinated universe of six different European certification bodies (
Including Ecocert in France, BDIH in Germany, Soil Association in the UK).
These are still a lot of competition (
Could be a conflict)
The standard for navigation, so your mileage may vary. . . 4.
The most common is Fair Trading and brutal behavior --
Free or not tested on animals.
At present, there are very few claims from fair trade for personal care products, because the specific content of such certification usually applies to agricultural products such as coffee, chocolate or products (like clothing)
Made of cotton or other natural fibers grown and harvested by farmers in poor countries. The Cruelty-
Free and animal tests are generally more suitable for cosmetics (make up)
Rather than personal care, it is often photographed by the latter for marketing purposes.
The best way to verify this claim is to look for the jumping rabbit seal (
A procedure of cosmetics consumer information Alliance)
Or a friend who speaks for animal groups.
Whether it's on the product itself or on the company's website and marketing materials.
You can also verify by visiting these sites directly and searching for their list of participating companies.
While certification and recognition play an important role in helping consumers identify legally green and safe products, we still have a long way to go before the products become truly reliable.
It is also important to remember that the absence of such a seal does not mean that the product is not green or does not meet its requirements.
Certification is usually very expensive, beyond the capabilities of small companies, the whole purpose of small companies is (ironically)
Spread around offering real green or natural products.
In the absence of a reliable ecosystem
Label or seal, your best choice is to choose products and companies that provide transparency, information and education.
©Copyright 2010-
Just tell us your requirements, we can do more than you can imagine.
Send your inquiry

Send your inquiry

Choose a different language
Current language:English