how a senegalese flower grew into a huge us business - organic hemp skin care products

how a senegalese flower grew into a huge us business  -  organic hemp skin care products
Magat Wade, Senegal
The entrepreneur believes that Africa's future depends on its ability to develop a strong manufacturing industry.
With this in mind, she
Founded Adina World Beat beverage company in 2004, and recently founded her second company, the Tiossano tribe, which produces high
Terminal skin care products based on traditional Senegalese recipes.
Mrs. Wade has been very critical of this condescending for years, and it seems to her that this condescending tends to be good --
Well-intentioned people in developed countries
Especially in the country where she runs most of her business, the United States --treat Africa.
In a column she often writes for Huffington Post and other publications, she believes that, those who really want to help the continent should "go beyond their romance through foreign aid and microfinance and start taking seriously the investment in making and buying products made in Africa ".
"My vision for Africa is that it becomes the first region in the world to build a manufacturing base responsible for society and the environment," she said in another article . ".
For those who suspect it is possible to do so, she reminds them of how she started investing in the country where she was born after studying in France and moving to the United States.
"The thing is, when I go back I find people basically give up bissap-
A red drink made from a plant of muhibiscus
Because for them, if you have succeeded in this world now, you drink Western-branded wine.
She explained that because her beer was not only a traditional drink from her childhood, but was closely related to her cultural identity, it also reminded her of those who used to rely on hibiscus for a living, women forced to leave the countryside to find jobs in cities.
"A lot of them will end up on the street, and their children will eventually beg, and-
At the same time
"The land that came home was bought for free by speculators, and then these people suddenly found themselves with nothing," she said . ".
"I created a company with a mission to re-introduce these drinks and in the process to get all the women who used to grow the trees to return to work.
"She founded Adina World Beverages in San Francisco.
"The original seed [money]
I put it myself.
Then, obviously, I found a great man who would be my colleague
"The Founder, he put a little bit, and then we went to get money from friends and family right away," she told BBC Kevin Mwachiro . ".
"We raised a lot of money.
Later, the same people plus more people came back to invest more money, and finally in the third place, we took the money from the venture capitalist.
"Products of the company --
Including "herbs" such as BlackBerry Furong and organic coffee and tea --
Major retailers such as the Whole Foods Market and Wegmans are now selling across the United States.
According to a case study by the United Nations Development Programme, Adina currently has 25 employees with an annual income of more than $3 m (£2m).
A document released earlier this year noted that the company's business model supports more than 527 members of the quality Bio-Agricultural Cooperative (QABCOO)
Located in lamingge, Senegal, "most of them are women, who never believe they can make a living on the flowers of muhiiscus ".
The report also said, "the success of the original business model of purchasing organic fair trade components from cooperative enterprises
Senegalese agents have been transformed into companies with similar arrangements in other countries around the world. "Mrs. Wade told the BBC that she has been raising the starting point.
Raise money for her own second company.
"Now, we have three different investors in our company, but they are all like --
Those who do not have the right to vote or something like that in the company are thoughtful investors.
"They are because of what I am doing with me," she said . ".
At present, the shower gel and shower gel of Tiossano are produced in the United States, but Mrs. Wade's goal is to transfer production to Senegal as soon as the production gets enough profit or extra investment.
According to the company's website, "while Dakar has long been considered a source of global music creativity, at present, this generation of Senegalese do not have the educational resources needed to guide creativity to become leaders in the fields of design, innovation and start-up ".
As a result, tiosano has pledged to donate 10% of its it profits to a foundation designed to nurture the next generation of Senegalese global leaders in these areas from the very beginning.
Wade says emerging African entrepreneurs should learn to spend their time selling their passion to people.
"It's not just a question: 'Give me cash so I can do it or do it '.
"Think about what you need to do in cash, you have to be an upright person," she concluded . ".
The African Dream is broadcast on the BBC Africa Channel every Monday morning.
Every week, a successful business man or woman explains how they started and what others can learn from them.
Just tell us your requirements, we can do more than you can imagine.
Send your inquiry

Send your inquiry

Choose a different language
Current language:English