Eco-friendly clothing is being sold on the market and highlighted this with a great splash in ramp performance, so is green new black?In recent years, global initiatives have erupted to a large extent, making people aware of the environmental impact of our daily lives.In order to increase their sales, various departments are improving their ecological credibility by developing business units and manufacturing earth-friendly products.Once considered a hippie costume, they used to wear cannabis fabric, and today, eco-fabric has become the focus of global attention through cat walks and celebrity endorsements.Clothes made of natural fibers, dyed with natural dyes, have begun to filter in the streets.The best JWT in the world-In the recently released list, well-known marketing communications brands cite the news that eco-fashion will play an important role this year.Is ecological fashion hot?Although people are paying more and more attention to ecological fashion, the purchase behavior of many consumers has not changed significantly.Green clothing can be a big hit, but it also needs to create more awareness among consumers.The raw materials used to make ecological clothing are generally harvested in one place.It is then sent to the factory for processing and then spun into yarn.This yarn is transported to the factory and woven into fabric and then sent to the dye factory for coloring.Later, the fabric was sent to the manufacturer, who worked with the designer to draft the pattern of the garment, cut and sew it.Then pack the final product and provide it to the consumer in the store.There is Labor in every state, and their labor is paid.Organic cotton is also limited.Low impact dyes are used to color these fabrics, which has less or no effect on the environment and human skin.In addition, consumers are quite confused about the ecological theme.They do not fully know what conditions the garment will make it an eco-friendly garment if it is met.No clear instructions are visible on the clothing label that notifies shoppers of the eco-certificate.Many retailers sell their products, claiming it is eco-friendly, while in fact only a small percentage of clothing is like this, for example, only cotton is organic, another process of making clothes has caused relentless damage to the environment.Companies involved in the production of environmental clothing should receive appropriate subsidies and support from the government.Designers who design patterns for this garment should keep their focus in mind and make the design timeless, so that eco-apparel becomes the main product of the wardrobe, the garment that has remained in the consumer wardrobe for many years.
