L'Oreal SA, the world's largest cosmetics manufacturer, has agreed to acquire China Magic Holdings International Co. , Ltd. for HK$6. 54 billion ($843 million)
Expand in the market where sales are growing more than the company.
L'Oreal will pay HK $6.
The companies said yesterday that cash-for-magic earnings per share were 25% higher than the previous trading price of HK $5. 05.
Today, Magic soared 21% in Hong Kong trading, its biggest gain since it went public in September 2010.
The acquisition won L'Oreal the championship.
Selling facial mask brands, Beauty & Personal Products in China
According to Euromonitor, sales of care products will increase by 8% this year to $34 billion. Paris-
Headquartered in L'Oreal's second release last month
In North America's worst performance in two years, quarterly sales growth was lower than expected.
"China is still one.
"3 billion of the population market and personal care are growing," said Mr Chan in Hong Kong . "
Investment director of Calibre Asset Management Co. , Ltd.
"The market with faster growth is low. to mid-
According to Chen, domestic companies will have a better foothold than L'Oreal, who does not have a stake in any company. Magic sells MG-
Snail essence mask and other brand beauty products.
MG, founded 10 years ago, is a facial care company.
Mask Industry Leader, 26 in China.
Magic quoted AC Nielsen as saying on its website that the company had a 4% share as of 2012.
Magic shares rose 19% to HK $6.
The Hang Seng index fell 0 at the close of the Hong Kong stock market. 1 percent.
Stocks rose 69% this year.
L'Oreal shares rose 0.
4% to 129.
Revenue in Paris this year was 23% euros.
Mask is one of the fastest
L'Oreal said in a statement that the growth area of the Chinese beauty market is "very promising ".
According to its website, Magic has 288 dealers in 32 provinces and regions in China.
"This should allow L'Oreal to accelerate the growth of its brand in China through greater distribution channels," said Chas Manso de Zuniga, an analyst at Societe Generale . ".
According to Manso de Zuniga estimates, the profit before interest, taxes, depreciation and amortization paid by the cosmetics manufacturer is 20 times that of Magic 2012.
Net income for the six months ended December.
31 up 21% to HK $100 million from the same period last year ($13 million), Magic said.
Sales rose 31% to HK $821. 4 million.
L'Oreal entered China in 1997 and has 3,500 employees in China.
The first of the company
Sales grew by half.
4%, excluding currency fluctuations to 11.
7 billion euros ($15. 6 billion).
The first of L'Oreal.
In July, the company said half of China's revenue rose 11% on a similar basis.
The cosmetics maker plans to pay for the purchase from internal resources.
L'Oreal consultant BNP Paribas SA provides 0. 65 billion to L'Oreal
According to the document, the euro credit loan can help fund the purchase if needed.
L'Oreal said Magic's board of directors and shareholders representing a 62% stake in the company supported the proposed deal.
