marketing suggestions for 45-60 year old demo graphic ... - best skin care products for 60 year old woman

After a long time in my online business, I found out that I made more money from people in their 50 s or older who had a good job and had good disposable income, there is also little technical knowledge of modern recording methods.
I found that these types of clients are more willing to pay higher prices and are more troublesome than a college-era rapper who has no money.
I am looking for advice on how to reach or attract new customers.
I didn't go to school to do business and my marketing skills were limited.