proving you have a heart is just a cause away! by amruta ... - eco friendly skin care product
Are the products sold by your company making your customers dizzy?
Can't none of your competitors provide the best service?
Your product is always fashionable, is it the cutting edge of technology?
Good for you.
But your customers don't care.
Great products and services may work in a single sale, but if you want a long term sale
To maintain a lasting relationship with your customers, your company needs more than just corporate identity.
It must have a heart.
In today's society,
Aware of the world, consumers have more respect for a company and are more inclined to buy from a company, which proves that it is aware of its social responsibility and is taking steps to fulfill them.
According to a good-purpose study conducted by Edelman in 2008, 71% of consumers around the world said that despite the recession, they gave them the same amount of time and money they thought was worth.
More than half of the 6,000 consumers surveyed said that even in the recession, if a brand supports a good cause, they will be prepared to pay more for it.
Thirds says they are willing to pay more for the ecosystem
This shows that success will continue to escape you unless you show that you care about the world we live in.
Surprisingly, it's not as difficult as it sounds. Enter Cause-
Related marketing. Cause-
Related Marketing (CRM) is defined
A profitable company of a non-profit organization that aims to promote the company's products or services and raise funds for a non-profit organization.
CRM is generally considered to be different from corporate philanthropy because the corporate funds involved in CRM are not gifts directly to non-profit organizations and therefore not taxesdeductible.
For example, General Mills launched the "educational Tops" campaign in 1996.
The top of each box is worth 10 cents, encouraging people to cut them down and send them in.
After the top of the collected box is sent to General Mills, each school participating in the program receives a check no more than $60,000 per year for whatever they choose.
Thousands of schools have bought computers and computer software, library books, art supplies and playground equipment for money from educational boxes.
So far, the campaign has helped schools make $0. 25 billion in the past 12 years.
It doesn't matter what reason your business supports.
This can be anything from homeless animals to AIDS, but it is absolutely necessary for people to understand your career.
According to the above research, even marketers who are deeply rooted in reason marketing have not done enough to let consumers know about this.
Only 40% of global consumers say they know that any company is actively supporting a good cause, while only 33% say they know a brand that actively supports a good cause, it fell from 39% in 2007.
So it's not enough to support a business.
CRM is completely an exchange condition.
So if you want to benefit from this partnership, you have to make sure that the relationship is promoted as widely as possible.
So, you 've decided that CRM is totally meaningful for your business and you want to keep going, but you don't know what the reason is for that support. What do you do?
Well, there's no difficulty-and-
Quick rules for choosing the reason, but there are some tips that might help you.
Choose what you and your employees believe in.
Because when you do marketing from the heart and choose a reason that is really important to you, marketing will play the biggest role.
Choose the reasons related to your business.
In this way, it is easier for consumers to connect your business with your business, and it also helps to consolidate your brand.
For example, Procter & Gamble's Olay brand and the American Society for skin surgery work together to screen skin cancer free of charge nationwide.
Their goal is to help women take precautions to avoid skin cancer.
This partnership was supported by Desperate Housewives star Marcia Cross, who, as a result, received a huge PR that attracted 9,000 women to participate in the program.
Remove all the wrinkles. Give-and-
Is the basis of CRM.
So how a fixed decision
Profits can help increase the visibility and brand awareness of your business and vice versa, which should be done before you go public.
On joint promotion, publicity activities and giving-
Aways, sponsored events and any other way to get the most out of this partnership.
Prepare for a persuasive marketing campaignto-action.
The ultimate success of your cooperation lies with consumers.
So your campaign should involve consumers and convince them to take some action.
A good example is Lay and Make-a-Wish the foundation.
They launched a project called "Share happiness" that asked people to share their special moments in bed. com.
At every moment of joy, the Foundation will donate $1.
In addition, during the promotion period, Lay \'s specially launched-
A bag of marked potato chips.
Each purchase, Lay's donation amount is $0.
25 to the foundation.
Because marketing is like killing two birds with one stone.
Not only will your business get great publicity, you will also help many organizations and people who need all the financial support and awareness they can get.
This is a complete win-win situation.
Win an opportunity you shouldn't miss.