what is a "true" benefit? | warrior forum - the #1 digital ... - benefits of using natural skin care products

It's hard for me to fully explain the benefits of some of the features of my product.
One of the most important features, for example, will save users money.
But from what is read here, saving money is called a "fake" benefit.
Can someone help me distinguish?
Isn't saving itself an emotion that everyone will like?
Another example that might be helpful: Let's say I made a device that completely eliminates traffic.
The benefits are not necessarily "eliminating traffic," but "making it easier for people to reach businesses that help increase their incomes, making driving less frustrating. . \" etc, right?