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Facial masks are one of my favorite skin care products. They’re easy to apply, fun to use and are great at delivering results. My favorite thing about applying a good facial mask is the feeling of tightened and toned skin after a single use.Should everyone use a facial mask? Absolutely. Facial masks are the perfect skin care treatment to help you with your skin care concerns. The right facial mask can help hydrate skin, remove excess oils and help improve the appearance of your pores. They’re also an excellent way to help pull out impurities. Another advantage of wearing a facial mask: the feeling of being pampered like you’re at a spa from the comfort of your own home.Every healthy skin care regimen includes daily use and weekly use products. You can use a facial mask once a week, or you can use it more then that depending on your skin and your skin care concerns. Both men and women can benefit significantly from using a mask and here’s why.5 Reasons to Apply a Facial Mask Right NowRelaxationFacial masks don’t just offer results that improve the overall appearance of your skin, they can also be quite therapeutic. When they’re infused with aromatic essential oils like mint and rosemary, a facial mask can lift your spirit by stimulating your senses. Using a facial mask should be treated as a luxury. Set aside a bit of “me” time when you decide to give yourself a mask. Draw a hot bath, light some candles and let the magic of the mask begin to work. You’ll be drawn into a wonderful, sensory experience that will not only relax the mind and spirit but will also leave you with fabulous looking skin.Deep cleansingSure, cleansing each day helps to clean your skin by removing dirt, oil, makeup and impurities from the surface of the skin. But did you know that proper masking takes the cleansing process to a whole new level? Only a good facial mask can help to draw out impurities that hide beneath the top layers of the epidermis. Some people say that their skin goes through a “detoxing” when they use a mask, because they actually notice the changes in the skin while this is happening. Masks are incredible at providing this deeper cleansing process, which leads to an improvement in the appearance of pores that you can see and feel. Who doesn’t love that?Unclog poresMasking with a product that contains Bentonite clay helps to remove dirt and absorb excess oils. It’ll also help to remove the build-up of dead skin cells that accumulate on our skin. When you remove all the debris from the surface of your skin, it’ll help to unclog pores, too. We all know that clogged pores are nothing but trouble. Yucky stuff gets trapped in your pores and gets pushed deep down into the pore where bacteria can develop. Once that bacteria starts to grow it’s all over for our skin, because we will soon get a blemish, a flurry of breakouts or even one giant pimple that will wreak havoc on our life for several days. Regular facial masks help to keep your skin surface clean and our pores unclogged. This is an excellent reason to use your facial mask right now.Glowing skinMasks, especially those with tingly mint in the formulation, can help stimulate blood circulation. The process of the mask drying on your skin and beginning to harden, along with the removal of the mask, causes an expansion in the blood vessels in your skin. This ensures an overall improvement in skin tone. You’ll be left with softer-feeling and smoother-looking skin, and you’ll also notice a radiant glow and more refreshed appearance. So, relax, feel the tingle, breathe in the minty aroma and wait for your skin transformation.Helps your overall regimenMasking helps all of your other skin care products work more efficiently. If you want your day lotions, serums and nighttime products to be absorbed by your skin quicker and deeper, then a facial mask is a must. By masking on a regular basis, you can ensure that your toning, hydrating and protecting products will all perform better, providing you with the results you’re looking to achieve at a much faster pace.Apply a Facial Mask in 5 Simple StepsStep 1: Be prepared to make a mess. If you’re going to apply a facial mask while relaxing in the tub, you don’t have to worry about making a mess. You can cover your face, neck and throat and just relax. If you don’t have time for a bath, then take the time to pull back your hair so it’s not near your face. Be sure to wear clothing that you don’t mind getting messy. Chances are, you’ll make a bit of a mess when you use a mask. But, hey, that’s the fun of it all.Step 2: I always recommend starting with a freshly cleansed face. Use your daily cleanser to remove all of the surface dirt, oils and makeup before you apply your mask. This will help to ensure that you receive all of the benefits your face mask was designed to deliver.Step 3: Using damp hands, apply your mask directly onto your damp skin. Remember, it’s called a face mask for a reason

The 25th China Beauty Expo 2020 has concluded successfully a few days ago. During the Expo, as a leading ODM of China’s cosmetics, NBC presented seven new series of 80+ products with the theme of Clean Beauty. Click play to watch the NBC 80+ highlights Now let’s look at the new hot products of Clean Beauty presented by NBC. Pure: Focus on Sustainable Development and Improve the Skin Care Value The clan originates from the earth, which brings sustainable development both for the skin and the earth.The changing times will never change people’s pursuit of beauty. Nowadays, people have higher requirements for natural, safe, and effective skincare ingredients!How to meet these new consumers’ demands and actively take a lead to seize the market opportunities? NBC gave an answer through the new products of Pure Series presented at the Expo.  01▶Clean Beauty Series◀The Clean Beauty Series strictly follows the two principles of skin science and the sustainable development of earth resources. The controversial ingredients that are harmful or potentially harmful to skin and environment are avoided, and the natural, green, and sustainable ones are selected to meet the value and emotional needs of the new generation of consumers for clean skin.                Skin Radiance Series                Skin Relief SerieFrom NBC’s point of view, the pursuit of clean is to focus on the source of products, the sustainable development and humanistic care on the basis of meeting the demand of efficacies. Under the background of customer segmentation of all industries, the launch of Clean Beauty Series undoubtedly precisely corresponds to the senior intellectuals who do not only take care of themselves, but also take care of the surroundings to not let the surroundings affect their skins.  02▶Mask Series◀ The mask market competition is white-hot. How to make a new breakthrough? It is better to study further the requirements of masks and the corresponding solutions, such as the selection of mask sheet materials, the woven methods, the formulas, the improvement of the whole process, product differentiation and competitiveness, than simply lower costs.This year, NBC has launched another innovative Tencel mask, the Brightening Minimalist Flower Mask. The product is made from the specially developed minimalist formula and the most popular ingredients including fullerene, fibronectin; calendula petals are added in it to make the essence freshly conserved; the collocated Tencel mask sheet itself is biodegradable with environment-friendly raw materials and manufacturing processes.                Brightening Minimalist Flower Mask                Rejuvenating Firming MaskThe Rejuvenating Firming Mask attracted the attention of all visitors. The mask with biomass graphene sheet can be customized into colorful mask, making it one of the most eye-catching products at the Expo. The product brings better experience with more social attributes.In addition, NBC has launched Instant Effect Facial Mask Series and other different Tencel mask series. 03▶Green Fish Quality Excellence Awards Series◀The Green Fish Quality Excellence Awards Series are the star products of NBC that have won Green Fish Quality Excellence Awards of Cosmetics Formula, including Peptide Whitening and Anti-aging Combination, Cannabis Whitening Soothing Mask, Hyaluronlc Acid Whitcning Hydrating Essence.By the high standard safety and efficacy evaluation of the fish embryo bioassay technology of Nobel Prize, Vitargent has verified that the products can perfectly meet the safety and effective requirements of consumers who focus on ingredients and efficacies. This further highlights the R&D strength of NBC, making customers relieved and reassured.  Excellence: Focus on Innovative R&D and Create Multidimensional New Hot Products Excellence comes from the ultimate professional, and only innovative products can be popular.The cosmetics industry suffered obvious setbacks due to the pandemic. For brand owners, how to make sure hot products, adjust marketing strategies and reduce economic losses as much as possible? NBC gave the answer through the new products of Excellence Series presented at the Expo. Part of products of pre-makeup series, dry & wet wipes series and skin care series04▶Cosmetics Series◀  Different people have different opinions on liquid foundation products. “One man’s meat is another man's poison”. Even for the same liquid foundation, the application feelings will be different from people to people. NBC has an insight into the consumers’ needs for foundation. By integrating the up-to-date foundation technology, it presents 9 competitive and differentiated foundation products from the dimensions of makeup feelings, concealer effects, moisturizing degree, makeup holding time.    05▶Skin Care Series◀ In this era, the product itself is everything. NBC has been accumulating and making breakthroughs. Through the research of new dosage forms, efficacies, and visual packaging, it strives to make the products more attractive and make them hot products with their own network data flows. Fibronectin (FN) Series Due to the pandemic, facial problems caused by long-time wearing of surgical mask occur frequently. The trend of skin healing and soothing has changed from “a less known thing” to “a huge investment opportunity”. Based on the principle of genetic science in the service of beauty, fibronectin endows skin the function of healing and regeneration, making it the carry of restorative and regenerative ingredient.  06▶Pregnancy & Infant Care Series◀Attentive and reliable care for the most delicate skin From left to right: Nourishing and Protecting Stomach Masks for Pregnancy, Anti-Edema Massage Lotion for Third Trimester, Rose Hips Brightening & Anti-Wrinkle Serum07▶Dry & Wet Wipes Series◀ The softer and more delicate care for skin Calendula Soothing Facial Pads, Nano-Silver Hygiene Wipes, Lactic Acid Exfoliating Cotton Wipes   The Expo has not only promoted the exchange between the beauty industry practitioners, but also made a good beginning for the recovery of the beauty industry market after the pandemic in the second half of the year. The seven new series of 80+ products with the theme of Clean Beauty presented by NBC at the Expo clearly shows its determination of adhering to sustainable development and R&D first. It will continuously refine products, seek breakthroughs in all aspects and constantly take a leading role in the new skin care trend.

The most troublesome thing to do every day is to remove your makeup. It is a matter that makes a person feel troublesome to remove makeup through several steps when you come back from work at the end of a day. In the meantime, you are maybe worried about whether the cleaning power of make-up removers is adequate to remove all makeup with no residue; or you may fear that the product will irritate and damage the skin. Do we actually have a product that can help you remove makeup in a mild way? Don't worry too much! In fact, makeup removing is not as troublesome as you imagine! The undamaged cleaning series newly launched by NBC can bring you the mildest experience of makeup removing. The product series can help you do effective cleaning, without damaging your skin barrier. Tear Free Makeup Remover：1. Tear-free formulaTests on chicken embryos show that it's needless for you to be afraid of the product entering into your eyes, for it actually has zero irritating to eyes. 2. Remove makeup by aqueous solutionYou will have water-like feeling, and feel extremely refreshing, with no residue. 3. Integrate skin-washing with makeup-removing into oneThe product integrates skin-washing with makeup-removing into one, with no need for secondary cleaning. Namely, you can merely remove makeup with clear water. Mild Cleansing Foam：1. Mild, clear and bright With a mild amino acid formula, the product, whose pH value fits human skin's weak acidic environment, can help you remove makeup in a milder and clearer way. 2. Refreshing and moisturized With dense micro bubbles for deep pore cleaning, the product can help you remove makeup easily, and you won't feel tight, without fake slippery feeling. 3. Facial cleaning for lazy onesWith no need to foam, you can get dense bubbles like a cloud just by one push. Namely, its extremely simple cleaning process is good news for lazy ones.  Snow Cap Makeup Remover： 1. Mild, clear and brightWith a balanced water-oil formula, the product, light and refreshing, can help you remove makeup in a mild and deep way. 2. Makeup removing in a fun wayIt’s fun for you to remove makeup, for the product is divided into two layers — the upper layer is nutritional cream and the lower layer is clear aqueous solution, and the two layers can be dissolved in 3 seconds by shaking it off. 3. Available to eyes and lipsThe product is suitable for both eyes and a lip, so one bottle is sufficient for you to remove makeup on your face. Makeup Remover Serum：1. Potent makeup-removing functionThe product can dissolve makeup through ultrafine oil-based micro-emulsion particles, so it can rival cleansing oil in terms of powerful cleaning power. 2. A refreshing skin feelingOil-soluble ingredients in ultra-fine molecules can give you a refreshing skin feeling and even make you have a clear, watery appearance. 3. Fast cleaningWithout the aid of a cotton pad, you can rub with dry hands so that makeup gently floats before rinsing it off. Tangerine Butter Cleansing Cream：1. No residual makeupThe product can be used with clear water, with no uncomfortable feeling on acne, without sticking to your eyes, and with no oil contained. 2. A refreshing sense in useThe product can be used with clear water, with no uncomfortable feeling on acne, without sticking to your eyes, and without a sense of oil slick.3. Essentials for lazy onesThe product is available to your eyes and lips by integrating skin-washing with makeup-removing into one, with no need for secondary cleaning. There must be one type that suits you among these makeup-removing products. Choose one, and then you can put on makeup at will.

People paying more attention to components before, has set up new game rules for skin care products, but eventually, skin care is always inseparable from the effect. In 2019, NBC's “instant dissolvable nano-fiber mask” enabled the tightening effect of the mask to be further improved. At the PCR 2020 International Conference on Personal Care R&D Innovation, Qiu Xiaofeng, vice-president (R&D) of NBC, has elaborated how nano-technology can make the effect of skincare products be enhanced significantly.Qiu Xiaofeng stated that nano-technology has been widely used in the field of cosmetics because it can give full play to the effect of active substances.  With the development of science and technology, more and more technologies have been applied to the cosmetics industry. Nano-technology has been widely used in the field of cosmetics because it can give full play to the effect of active substances.(Applications and special effects of nano-technology in the field of skin care) Nano-technology can be applied in the field of cosmetics in two ways: firstly, the cosmetics are made into nanometer powder in a nanometer particle size; secondly, the nano-carrying system, which mainly includes liposomes, solid lipid nano-particles, nano-emulsions, and micro-spheres. Of the two aspects, nano-carrier technology has attracted more attention as it can ensure the stability of sensitive components, and enhance the transdermal properties of active ingredients, and assist in maximizing skin care benefits. Nano technology, safe or not? Although nano technology has been widely used in the field of cosmetics, many consumers have some misunderstandings about its safety because they are not familiar with it. Scientifically speaking, a product will change significantly in physical and chemical properties when it reaches the nano-level.  Correspondingly, when the material of a skincare product is prepared to the nano-level, it can effectively help the active substances in the skin care product to penetrate into the cuticle; namely, to a certain extent, active substances can give full play to its effect, so as to repair damaged skin. (The principle of nano technology's strong permeability for cosmetics)  Double innovations — the carrier membrane material and the formula The development and promotion of nano-level skin care products cannot be separated from strong technical support. At the Conference, Vice-president Qiu has showed the guests nanofiber membrane technology enabling NBC to be closely linked with regenerative medicine cosmetology. Featured with double innovations — the carrier membrane material and the formula, this technology improves the carrying efficiency of skin care components through nano-carrier, releases the effective components into the skin, and achieves the "transdermal" skin care effect through further diffusion.For instance, in the instant dissolvable nano collagen firming mask, patented electro-spinning technology is adopted, matched with nano-carrier technology, so that nano-carrier makes active components such as collagen, fibronectin and polypeptide exist in the fiber in the form of adsorption and coating.(Instant tightening dissolvable mask series)Different from traditional wet masks, the instant dissolvable nano collagen firming mask is in the state of solid essence with high concentration. It adopts nano-level ultrafine fiber, so that the active components can penetrate into skin and exert their effects. It has five advantages: no corrosion, instant absorption, deep penetration, close fitting, wrinkle removal and skin whitening.Therefore, when matched with patented electro-spinning technology, the penetration promotion technology with nano as a carrier, in which active molecules of modern biotechnology are put into skin care products, will undoubtedly bring new development to the field of skin care by greatly improving the efficacy of skin care products. No matter what the next trend is in the cosmetics industry, R&D meeting skin care needs is the key under the general trend of skin care in a scientific way. At the International Conference on Personal Care R&D Innovation, several industry heavyweights have shared with participants about concrete examples, revealing the importance of technology upgrading to the R&D of personal skin care products. NBC's ground-breaking R&D concept and achievements have changed the traditional skin care model and provided one of the feasible directions for the future development of the industry.