In today’s ‘beauty-value economy’, caring of our own skin and doing make-up have become essentials in our daily life. With the increase in consumption level and knowledges in self-care concepts, consumers are looking for more transparent and innovative products that give rise to breakthrough from traditional China-made cosmetic items.
To understand the trends of cosmetic development in China, a number of beauty influencers gathered in Hang Zhou at the 2019 China Beauty Conference to exchange ideas and experiences over brands that they’ve used. ‘Reload’, the theme of this year conference, is to reengage the cosmetic industry in the brand-new eco-system. As the nation’s biggest cosmetic manufacturer, NBC was invited to take part in the discussion of the positive development of the industry.
Fan Zhanhua, CEO of NBC was one of the honorary guests, together with Fan Bingbing, the founder of FAN BEUATY to open the dialogue of ‘Branding the star products’.
In the open dialogue, each guest expressed their views over star products and believed that by inviting actor or actress to be the spokesperson of the brand would bring an authentic experience to consumers. Fan, CEO of NBC, expressed that in the new trend of the cosmetic industry, FAN BEAUTY’s focus on facial mask is the right decision for the brand to take on the market. Such conclusion has opened up a new road for branded and star products.
Apart from the new star products, NBC also shared relevant views on market trends, product researches and marketing on cosmetic products as to realize our commitment over the cosmetic manufacturing in the market.
Fan, CEO of NBC, shared also the view of how to reform the supply chain for the new China-made cosmetic products
When purchasing power has increased and consumption concept has matured, how to grow the market of the China-made cosmetic products was the focus of the conference. Fan pointed out at the talk ‘The supply chain of the new China-made cosmetic products’ that there are five requirements to meet facing the supply chains: quantitative, quick, excellent, economical and stable. China-made brands is suggested to take references from NBC in terms of material reserves, senses towards market change, cost-performance value and management of the system.
Yao Xiaofeng, Vice President of NBC (Research & Development), revealed the strategy of new product research and development
Apart from the affects of new market and production trends, product research and marketing of cosmetic brands were also the focuses of the discussion. Yao Xiaofeng, Vice President of NBC (Research & Development), gave speech at the symposium of ‘China Latest Development Trend of Cosmetic Products’, delivering six market trends whilst sharing the latest result of NBC’s research. In terms of product development, he explained the factors that NBC focused on, which have an emphasis on the new China-made cosmetic products, thus, becoming the direction for product innovation.
Eric Mak, Vice President of NBC (Marketing), interpreted the strategy of marketing the new China-made cosmetic products
At the marketing forum, Eric Mak, Vice President of NBC (Marketing), gave his speech titled ‘From factory to KOL – research findings to promote China-made products’, thoroughly explained NBC’s views over new China-made cosmetic products, such as internet-influencers custom-made products, personalized products and products that meet the market need. As the biggest cosmetic manufacturer, NBC enjoyed advantages of producing such products innovatively that benefits the future development of China-made cosmetic products.
(Second left) Fan Zhanhua, CEO of NBC
Over the years, NBC has been devoted in innovative development, with manufacturing cosmetic techniques as their core competitiveness. As a leading cosmetic manufacturer both domestically and externally, the contributions NBC has to the industry are apparent and won recognitions across industry players. NBC is acclaimed the ‘Oscar of China Cosmetic Industry’ at the 2019 China Blue Rose Cosmetic Prize. This award has given great encouragement to NBC to continue our work in research and development, while ensuring quality and services are of excellence levels to set a role model for the industry.
NBC awarded the ‘The Most Influential Manufacturer of the Year’
This year’s China Cosmetic Summit cum the first Zhao event was successfully ended and marked a new start for China-made cosmetic industry. Moving forward, NBC will continue to invest in research, introducing products that meet the market development and consumers needs. At the same time, we will offer the best services to our customers, enhancing the value of the products so as to supporting the long-term development of the new China-made cosmetic products of our country.
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