Wipes Market Has Huge Potential
Every industry will appear four cyclical market characteristics: the first phase characteristics: the companies which have the foresight try to enter the market, or get first success or make strategic mistake, paving stones for the others; characteristics of the second phase: began to follow suit to enter the wet tissue
market competition; characteristics of the third phase: the vicious competition, such as the prevalence of price war, industry profits began to decline; characteristics of the fourth phase: strong enterprises began out of the weak, the majority of enterprises exit the industry, a small number of three to four strong brands can obtain healthy development and the basic stability of the industry pattern. According to the wipes market analysis, wipes market is still in the first phase, although there have been dozens of corporate brand products in the market, it has not produced the overall scale, consumer awareness is still not established, So, for some ambitious enterprise, it is the perfect time to establish unique wipes market brand.
Lateral Thinking on Wet Wipes
Many companies lack of awareness of innovation, often follow the mindset of the products when naming the new products. The wet wipe
is not always wet.In fact, this approach is easy to make new products approach the dead end of the market because they cannot get consumer awareness. Enterprises must take the reverse thinking level marketing strategy to create a unique name for this new product, the new category name will guide a new consume habit, then consumers will not be able to compare, which will really create a blue ocean market for a product.
Promote the Wipes Products As a Separate Category
According to the survey, the majority of consumers have consciously or unconsciously known the wet wipes, but we did not see the specialized advertising in the market, many industries has not been mature yet, and advanced enterprises have become the pioneers in the market, a large number of enterprises take the cautious wait-and-see attitude, so if there are companies taking the lead investment, taking on the important task of the guidance and education of consumers, such as advocate this product as a separate category to shoot a beautiful piece of advertising, stress more on the spread of fashion and beautiful romantic, then a new category and a new brand of personal items will appear in China market. While the product itself has some consumer demand, we have been not put it as a separate industry, we should pay more attention to the main consumer group of young men and women, will become brand loyalists. In short, no matter from which side, wipes market is yet to be developed and it is a promising market.