The 25th China Beauty Expo 2020 has concluded successfully a few days ago. During the Expo, as a leading ODM of China’s cosmetics, NBC presented seven new series of 80+ products with the theme of Clean Beauty.
Click play to watch the NBC 80+ highlights
Now let’s look at the new hot products of Clean Beauty presented by NBC.
Pure: Focus on Sustainable Development and Improve the Skin Care Value
The clan originates from the earth, which brings sustainable development both for the skin and the earth.
The changing times will never change people’s pursuit of beauty. Nowadays, people have higher requirements for natural, safe, and effective skincare ingredients!
How to meet these new consumers’ demands and actively take a lead to seize the market opportunities? NBC gave an answer through the new products of Pure Series presented at the Expo.
▶Clean Beauty Series◀
The Clean Beauty Series strictly follows the two principles of skin science and the sustainable development of earth resources. The controversial ingredients that are harmful or potentially harmful to skin and environment are avoided, and the natural, green, and sustainable ones are selected to meet the value and emotional needs of the new generation of consumers for clean skin.
From NBC’s point of view, the pursuit of clean is to focus on the source of products, the sustainable development and humanistic care on the basis of meeting the demand of efficacies. Under the background of customer segmentation of all industries, the launch of Clean Beauty Series undoubtedly precisely corresponds to the senior intellectuals who do not only take care of themselves, but also take care of the surroundings to not let the surroundings affect their skins.
The mask market competition is white-hot. How to make a new breakthrough? It is better to study further the requirements of masks and the corresponding solutions, such as the selection of mask sheet materials, the woven methods, the formulas, the improvement of the whole process, product differentiation and competitiveness, than simply lower costs.
This year, NBC has launched another innovative Tencel mask, the Brightening Minimalist Flower Mask. The product is made from the specially developed minimalist formula and the most popular ingredients including fullerene, fibronectin; calendula petals are added in it to make the essence freshly conserved; the collocated Tencel mask sheet itself is biodegradable with environment-friendly raw materials and manufacturing processes.
The Rejuvenating Firming Mask attracted the attention of all visitors. The mask with biomass graphene sheet can be customized into colorful mask, making it one of the most eye-catching products at the Expo. The product brings better experience with more social attributes.
In addition, NBC has launched Instant Effect Facial Mask Series and other different Tencel mask series.
▶Green Fish Quality Excellence Awards Series◀
The Green Fish Quality Excellence Awards Series are the star products of NBC that have won Green Fish Quality Excellence Awards of Cosmetics Formula, including Peptide Whitening and Anti-aging Combination, Cannabis Whitening Soothing Mask, Hyaluronlc Acid Whitcning Hydrating Essence.
By the high standard safety and efficacy evaluation of the fish embryo bioassay technology of Nobel Prize, Vitargent has verified that the products can perfectly meet the safety and effective requirements of consumers who focus on ingredients and efficacies. This further highlights the R&D strength of NBC, making customers relieved and reassured.
Excellence: Focus on Innovative R&D and Create Multidimensional New Hot Products
Excellence comes from the ultimate professional, and only innovative products can be popular.
The cosmetics industry suffered obvious setbacks due to the pandemic. For brand owners, how to make sure hot products, adjust marketing strategies and reduce economic losses as much as possible? NBC gave the answer through the new products of Excellence Series presented at the Expo.
Part of products of pre-makeup series, dry & wet wipes series and skin care series
Different people have different opinions on liquid foundation products. “One man’s meat is another man's poison”. Even for the same liquid foundation, the application feelings will be different from people to people. NBC has an insight into the consumers’ needs for foundation. By integrating the up-to-date foundation technology, it presents 9 competitive and differentiated foundation products from the dimensions of makeup feelings, concealer effects, moisturizing degree, makeup holding time.
▶Skin Care Series◀
In this era, the product itself is everything. NBC has been accumulating and making breakthroughs. Through the research of new dosage forms, efficacies, and visual packaging, it strives to make the products more attractive and make them hot products with their own network data flows.
Fibronectin (FN) Series
Due to the pandemic, facial problems caused by long-time wearing of surgical mask occur frequently. The trend of skin healing and soothing has changed from “a less known thing” to “a huge investment opportunity”. Based on the principle of genetic science in the service of beauty, fibronectin endows skin the function of healing and regeneration, making it the carry of restorative and regenerative ingredient.
▶Pregnancy & Infant Care Series◀
Attentive and reliable care for the most delicate skin
From left to right: Nourishing and Protecting Stomach Masks for Pregnancy, Anti-Edema Massage Lotion for Third Trimester, Rose Hips Brightening & Anti-Wrinkle Serum
▶Dry & Wet Wipes Series◀
The softer and more delicate care for skin
Calendula Soothing Facial Pads, Nano-Silver Hygiene Wipes, Lactic Acid Exfoliating Cotton Wipes
The Expo has not only promoted the exchange between the beauty industry practitioners, but also made a good beginning for the recovery of the beauty industry market after the pandemic in the second half of the year.
The seven new series of 80+ products with the theme of Clean Beauty presented by NBC at the Expo clearly shows its determination of adhering to sustainable development and R&D first. It will continuously refine products, seek breakthroughs in all aspects and constantly take a leading role in the new skin care trend.
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